BECOME A CONCESSIONAIRE AND /OR VENDOR AT THE 2026 SONOMA COUNTY FAIR!
Bring Your Brand to Life at the Sonoma County Fair!
Join us at the 2026 Sonoma County Fair, one of Wine Country’s most vibrant summer destinations, and showcase your products or services to thousands of eager visitors. Our fairgrounds attract a diverse, high-engagement audience eager to shop, sample, and experience local culture, presenting an unbeatable opportunity to expand your reach and boost your business.
Whether you’re a food concessionaire, artisan maker, retail vendor, or service provider, we’re looking for unique and professionally presented offerings that add excitement and value to the Fair experience. Vendors are selected based on space availability, product balance, and overall presentation. Standout creativity is rewarded!
Why Exhibit With Us?
- Prime exposure to thousands of fairgoers in Sonoma County — a market with strong purchasing power and enthusiastic support for local businesses. Sonoma County Fair And Event Center
- Flexible spaces, from indoor booth locations in Grace Pavilion to outdoor sites across the grounds. Sonoma County Fair And Event Center
- A chance to be part of a beloved community tradition filled with food, entertainment, agriculture, and fun for all ages. Sonoma County Fair And Event Center
Get Started
Register below, review vendor requirements, and secure your space today. Don’t forget to check permitting guidelines if you’re sampling or selling food and beverages.
ADDITIONAL INFO FOR CONFIRMED VENDORS
PERMIT INFORMATION
Food and beverage concessionaires and vendors who are sampling or giving away food and drink are required to obtain a permit from Sonoma County's Environmental Health and Safety Division. Applications must be received 30 days before the event.
Additional Permit Information and Requirements
MEGAN'S LAW REQUIREMENTS
Please review and adhere to the Sonoma County Fair Megan's Law Requirements. Please submit your verified list to the Vendor Department by Friday, July 4, 2025.
Commercial Vendors and Food and Non/Food Concessionaires:If you have any questions email at vendors@sonomacountyfair.com
Hello Fair Vendors!
If you have a booth or stand at this summer’s Sonoma County Fair, we are hoping you can donate a prize for Fair contests & events.
Application:
FAQs
The Sonoma County Fair is your answer to creative marketing. With a per capita income well above the state average and a highly diverse population, Sonoma County is a key market, perfect for any number of products; the Sonoma County Fairgrounds provides a unique opportunity to reach these consumers.
There are vendor spaces in Grace Pavilion as well as throughout the grounds (outdoor booths require providing your own shelter).
Questions?